NYU Stern Presentation: Impact of Digital Revolution on Ad Agencies

Doug Guthrie (Dean of George Washington University and Dean of the Berlin School of Creative Leadership) asked me to present to a class of Executive MBA students at NYU’s Stern Business School (where he was a professor at the time). The requested subject was how the tremendous shift toward digital media consumption has impacted ad agencies. He specifically asked I include themes from my Berlin School thesis on Media Design.

This is what I presented:

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