[originally posted here for BBH Labs]
I wrote a post on the BBH Labs blog that’s intended to encapsulate media’s recently shifted role at BBH New York. The primary premise is that a media sensibility must be a core at everything an agency does, not just its media planning & buying practice. It applies many of the same principles as the Alchemy practice at Denuo that I founded, however in this case, the building blocks are completely different.
As always, any practice at BBH New York is a work-in-progress. This post can provide a glimpse of that work 90 days into my employment here.
You can read the post here: j.mp/mediadesign.