Media’s Various Roles Beyond Planning & Buying

[originally posted here for BBH Labs]

I wrote a post on the BBH Labs blog that’s intended to encapsulate media’s recently shifted role at BBH New York. The primary premise is that a media sensibility must be a core at everything an agency does, not just its media planning & buying practice. It applies many of the same principles as the Alchemy practice at Denuo that I founded, however in this case, the building blocks are completely different.

saneels media infographic

As always, any practice at BBH New York is a work-in-progress. This post can provide a glimpse of that work 90 days into my employment here.

You can read the post here:


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