I was lucky enough to be invited to brief and judge the Young Glory awards. This unique program is about creative consistency and challenges those under 30 in marketing to answer 8 different briefs over 8 months from 8 different judges. I decided to ask them to help the Occupy movement benefit from marketing. I chose this brief not only because it was timely, but to make the teams think beyond communications (the word “marketing” is precice in that I didn’t want responses limited to advertising solutions).
The responses were surprising. A number of themes emerged, from helping people protest digitally to official Occupy-approved badges for companies that complied.
In the end, the gold medal winner was the recommendation to create a fully transparent, but not entirely democratic company.
Or view every entry here and tell me what brilliance I neglected.