Tag Archives: marketing

Reinventing Marketing

I was asked to present about Reinventing Marketing to the current class of MBA Students at the Berlin School of Creative Leadership (of which I am an alumnus). This 60-minute speech was given in October of 2015 and covers the potential shift marketers can make into being innovation partners to clients– if they’ll embrace the innovation required within their own field to achieve it.

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5 Things Startups Get Wrong {A Marketer’s Perspective}

I led an interactive discussion at this year’s Smart City Startups Festival on five things startups get wrong as they move beyond their early adopters. Valuable insights relevant to any startup looking to evolve from growth hacking to creating a scalable marketing strategy.